Skip to main content
About Entrinsik

Customer-first software since 1984.

Founded in 1984, Entrinsik is an established, global software company based in Raleigh, North Carolina. Over 2,000 organizations across higher education, insurance, government, and more use Entrinsik software every day. We've always been — and continue to be — a customer-driven organization. Our product roadmaps are driven by user feedback with an emphasis on ease of use, modern technology, and a high level of customer and partner support.

1984
Founded
2,000+
Organizations worldwide
100%
In-house development
40+
Years of innovation
Our Story

Built in Raleigh.
Trusted everywhere.

Entrinsik was founded in 1984 with a simple belief: organizations shouldn't need a team of specialists to access and understand their own data. What started as a reporting tool for mainframe systems has evolved into a comprehensive data platform trusted by over 2,000 organizations across higher education, insurance, government, healthcare, and manufacturing.

Our products are built and supported by the Entrinsik team — not acquired, not outsourced, not bolted on. From Informer to Enrole, every product is purpose-built and maintained by the people who know it best.

Today, Entrinsik's products serve organizations of every size. Informer connects to virtually any data source, delivers reports and dashboards to any device, and puts the power of AI into the hands of every user. Enrole powers non-credit enrollment management for colleges and universities nationwide. And we're just getting started.

1984
Entrinsik founded in Raleigh, NC
1990s
Informer becomes the go-to reporting tool for AS/400 and IBM i
2011
First annual ICON user conference
2014
Enrole launches for non-credit enrollment management
2017
Informer 5 ships — web-based dashboards, visual analytics, and multi-source connectivity
2019
ICON rebranded to Entrinsicon
2023
Brad Leupen appointed CEO
2024
Informer AI launches — Copilot, AI Assistants, and Magic Visuals
2025
2,000+ organizations trust the platform daily
2026
The future of AI and data: Informer BI & Analytics, Informer Apps, Informer GO, and beyond
Our Mission
"To create, implement, and support customer-first software that elegantly and intuitively provides insights and efficiencies to business processes."
What We Believe

The principles behind the platform.

Customer first, always

We build what customers need, not what's trendy. Every feature starts with a real problem from a real organization. Our roadmap is shaped by the people who use our software every day.

Own the whole stack

100% in-house development means we control the quality, the security, and the pace of innovation. No acquisitions bolted on. No outsourced modules. One team, one platform.

Celebrating differences

Diversity and inclusion aren't just words — they're how we work. Every voice is heard, every perspective valued. That's how we build software that truly serves everyone.

Who We Are

Leadership Team

Brad Leupen

Brad Leupen

Chief Executive Officer

Madhavi W. Chandra, Ph.D

Madhavi W. Chandra, Ph.D

Chief Product & Strategy Officer

Andrew Morovati

Andrew Morovati

Chief Information Officer

Chris Reeves

Chris Reeves

VP of Partnerships

Andrea Vega

Andrea Vega

VP of Informer Engineering

Robin Lamb

Robin Lamb

VP of Client Services

Kyle Watson, MBA EE

Kyle Watson, MBA EE

VP of Sales & Marketing

Headquarters

Raleigh, North Carolina

Founded and headquartered in Raleigh, North Carolina,
with a team that spans the country.

Entrinsik, Inc.

7721 Six Forks Road, Suite 100

Raleigh, NC 27615

(888) 703-0016 | info@entrinsik.com

Ready to see
the platform?

Join 2,000+ organizations that trust Entrinsik to connect, analyze, and act on their data.